Design Principles / Exercise 3

14/09/2021 - 28/09/2021
Esther Vanessa [0350751]
Design Principles
Exercise 3

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Jump Links

• Submission symbol
• Submission words and image

LECTURE 3

Harmony & Unity

Harmony

• Involves selection of elements that share a common trait
• Without variety, harmony becomes monotony
• Variety is about a change or slight difference in elements and objects in composition so it doesn’t feel boring
• Harmony is the sense that all of the elements of your design fit together

Figure 1.1 Applying the harmony in beige warm tone color theme 

Figure 1.2 Harmony in different elements with the same color palette and theme

Unity

• Repetition of particular elements
• Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme

Figure 1.3 Applying unity in color palette and elements

Figure 1.4 Depicting unity in grouping of humans, wolves and one deer pointing at the bright deer in the back

• Analogous: one family

Figure 1.5 Unity applied in poster

• Unity showed in the poster when they used the same recurring theme, grouping of information in a uniform way and icons are darker

Scale & Proportion

• Scale and proportion are both design elements that have to do with size
• Scale 
• is the size of one object in relation to the other objects in a design or artwork
• Proportion refers to the size of the parts of an object in relationship to other parts of the same object
• Refers to the size and dimension of figures and forms relative to a specific unit of measure  
• Determined in two ways
• Actual measurement
• Visual estimates based on comparison
• Substantial deviation from a normal scale relationship can create dramatic results and visual interest within the design or composition

Figure 1.7 Real life example of Scaling 

Figure 1.8 Scaling in artwork

• Proportion
• Proportion in art and design is the relationship of two or more elements in a composition and how they compare to one another with respect to size, color, quantity, degree, setting, ie ratio
• Proportion is sad to be harmonious when correct relationship exists between the elements with respect to size or quantity
• The effective use of proportion in design often result in harmony and unity

Figure 1.9 Good proportion applied in the font sizes

Figure 1.10 Good proportion in joining a huge element with smaller fonts for more details and description

LECTURE 4

Symbol, Word & Image

Symbols

• Were used since the beginning of civilization 
• Commercially, they’re used to indicate a brand in a form of logo or icon
• Timeless concept and values
• Used to remind us of etiquette and rules
• A sign, shape or object that is use to represent something else
• In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story
• Figurative Representation
• Visuals
• Graphic Symbols
• Pictorial symbols
• Image related and simplified pictures
• Helps in educational materials – enabling learners to see visually

Figure 1.11 Symbol showing tailor theme

Figure 1.12 Symbol indicating academic

• Abstract symbols
• Most likely they look like objects but with less details
• Brands also use abstract symbols for their logos

Figure 1.13 Simple abstract symbols we see everyday

Figure 1.14 Nike representing the goddess' wing and triumph for sport

• Arbitrary Symbols
• Have no resemblance to the object or ideas
• Invented with the meaning constructed. Many are based on geometric shapes and colors
• We have to learn the symbols

Figure 1.15 Symbol for hospital

Figure 1.16 Symbol for sharing

Words & Image

• Important to use suitable and relevant images when designing
• Choosing the right words to pair with imagery is important to deepen the meaning of the design
• Composition will result in visual hierarchy and balance
• Typography is the design and arrangement of text

Figure 1.17 Bird and sun represents life, typeface is handwritten style 

Figure 1.18 Budget airline with informal and relax in poses, fun and bright imagery

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TASK

We were assigned to create 1 design each after choosing 2 of the principles (harmony, unity, symbol, or word and image). For this exercise I'll be choosing symbol and words and image. My works will be created using Procreate app from iPad. 

Figure 2.1 Artwork using pictorial symbol (12/09/2021)

Figure 2.2 Another logo using abstract symbol (12/09/2021)

I choose to do designs of a pancake pictorial symbol. I added fruits to it so it won't be boring but I also remember to keep it as simple as I can as it is still a symbol. First off, I started by drawing simple line arts of the sketch, I did not think much while working on this since it is pretty straightforward. For the particular colors I chose is more towards pastel so the symbol would stand out against the white background.

The reason I chose pancake is none other than the love I have for pancakes, be it American pancakes as the one I decided to create a symbol out of, or Japanese fluffy pancakes or even Dutch very thin pannenkoeken.

Figure 2.3 Sketch (12/09/2021)

Final Submission

Figure 2.4 Final Outcome (12/09/2021)

 

For Words and Image, I did some visual research on Pinterest and found a couple interesting artworks.

Figure 2.5 Poster design with Words and Image (12/09/2021)

Figure 2.6 Another poster design with Words and Image (12/09/2021)

From these works I am inspired to do a tribute art for the Netherlands, the place I lived for the past two years. I loved taking pictures while staying there so I choose the picture I have taken of the park near where I lived. The picture I have taken below is in a city called Groningen in northern Netherlands. I was there for 2 years for my studies before I decided to get back home to Indonesia. I especially liked the picture I took in the park because other than it is really really near with the place I've called home for the past 2 years, I captured it when the sky was in a very "Netherlands" condition, meaning it's not too sunny yet not too dark (NL has barely any sunlight during fall and winter, it would always rain). The place is also very sentimental to me since I used to go down the road so many times whether or not I'm walking or biking there. The picture here looks very somber and it fits the right mood I want to set for the artwork.

Figure 2.7 The picture I have taken in 2020

I tried to do a couple of things with the picture to also incorporate some words into the image. I chose a couple lyrics and ended up with Tyler the Creator's 'See you again' lyrics since it resonates with how I want to bring up the artwork as a tribute and last goodbye to the place I have lived and loved for the past two years.  It fits the somber and bitter yet grateful mood I wanted to set for the work.

Figure 2.8 The first sketch of the work (18/09/2021)

I added more elements to it so the artwork won't be too flat and the graphical elements I added sort of represents hope and a little sprinkle of happiness to otherwise a very sad image.

Figure 2.9 Adding more elements (19/09/2021)

On the composition, I purposefully extend the picture with my own drawing as it represents my own interpretation of the place I am so familiar with. For myself, the continuation for me is how I want to say how there is so much more in it than the picture I've taken and how I see the picture in my own eyes. The writings are intentionally written without professional typography but rather my own hand writing since I want the artwork to be close and dear to me, so it'd look more like memento. I've also changed the color of the writing to be black since it looks nicer than the red I've previously tried on. I put the writing of "groningen, 2020" on purpose inside the photo because the reason I create this artwork after all is to blend what I took in the photo with what I remember the place as, I want them to unify. 

With that explanation, here is my final submission for Word and Image.

Final Submission

Figure 2.10 Final outcome of Words and Image (19/09/2021)

Here is the video process of the work,

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FEEDBACK

• For words and image : very good choice of words, has continuation principle within it
• For symbol : good colors
• For blog : should add more explanation of the exploration and work

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REFLECTION

I have to say that on my third exercise, I'm getting used a bit more to grind up more ideas in my head. The process of making artwork is much more fluid now back than back in the first exercise. The principles that are taught, I try to follow and incorporate more easily without much of a sole focus but rather an add-on that contains the principle. Symbolism is an art I've always liked since long before I joined art school, it's simple and contains lots of meaning. I've also learnt how powerful the connection between words and image is and how it could represent a lot of things that sometimes just an art cannot show explicitly enough. They correlates more than I think. I am also holding the words and image artwork really closely since it really means a lot to me.