Design Research Methodology / PROPOSAL

31.03.2022 - 21.04.2022 (Week 1-Week 4)
Esther Vanessa/0350751/Bachelors of Design (Hon.) in Creative Media
Design Research & Methodology

Proposal

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LECTURE

What is research?

• systematic and creative investigation into and study of materials and sources to reach new conclusions
• increase knowledge and use this to devise new applications
• it is a pursuit of knowledge
• it is a self direceted work and explore issues of interest individually

Why research?

• Expands understanding and knowledge of your academic field
• defines your academic, career and personal interests
• establish valuable connections with faculty
• gain academic experiences
• develop critical thinking,leadership, time management, and communication skills
• explore research techniques

How to start?

• identify the field of interest 
• further research to establish an area -> research problem
• write about the research problem in a form of statement
• afterwards, formulate research question -> what you want to learn
• identify objectives -> what you would like to achieve

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INSTRUCTIONS

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TASKS

For our first task, we are required to think well about what our specialization are going to be, and from then on we need to find an issue or topic interesting enough to do for our research. I knew I am going to be doing UI/UX therefore I went ahead and look for articles online. 

I found the topic of e-commerce really interesting and turns out there was an issue within it that consumers are rather less loyal and this meant a loss of revenue to the business. I also found out that improving UX could help. 

I got approved for the specific topic and from then on, it is just a matter of drafting, drafting and drafting until I get the final proposal. 

Afterwards I got feedback and revised my proposal

After finishing, I put them on a presentation deck and submitted it for my revised proposal.

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FEEDBACK

Week 1

-Look for issues in the specific specialization that is intriguing

Week 2

-OK for the topic, however, look for more proofs if there is correlation between the lack of UX design in e-commerce

-Look for specific issues within the scope and do more research

Week 3

-Find more papers that research about UX in e-commerce

-Take people’s research about brand loyalty to support the user engagement research paper

Week 4

-No specific feedback as there’s a literacy workshop

-General Feedback : submit to ppt

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REFLECTION

I think the hardest part is me trying to look for suitable articles and focus on just one topic, afraid of making the research scope too big. I was not sure how detailed Ms Hayati wanted me to research, so that's another issue. I scooped around and did some more digging in google to find several articles I find interesting within UI/UX. I started working on the problem statement by using the ideal - reality - consequence idea. This took a really long time too since I also need to back the statement up with more research papers that are far too few than I’d actually like. Overall, the experience was a bit intimidating at first but turns out the issue I picked was a pretty good choice since a lot of people especially business owners has been complaining about it and my statement was backed up by a lot of experts.