Application Design / Project 1

05.09.2022 - 26.08.2022 (Week 1-Week 5)
Esther Vanessa/0350751/Bachelors of Design (Hon.) in Creative Media
Application Design
Project 1

---

INSTRUCTIONS

---

LECTURES

On Notion.

---

TASKS

For the whole semester, we had one huge project that is divided into three parts. The first task we were given is to find a poorly rated app and we had to do a proposal on it. In the proposal, we were asked to did an initial analysis of the app itself.

My choice of app is called M-Tix App from XXI Cinema, a cinema company from Indonesia. In app store, it has 3.2 Ratings out of 5.

Afterwards, Sir Shamsul told us to do a SWOT analysis and Market Analysis. Market Analysis is to interview and/or do a survey towards the target market of the app. For Complete results of this, I put everything in notion.

From the interview and survey, I found several discovery, mainly issues, in the initial app. I compiled everything into a presentation deck.

Afterwards, we did How Might We analysis, created User Personas for the app (was done in UX Design Module before App Design, but since I used the same app I could use the same material), Empathy Map, and finally rough sketches of what the prototype would look like. 

Here is the full presentation deck for my proposal. 

M-Tix App by Esther

---

FEEDBACK

-

---

REFLECTION

First project was relatively manageable for me. Although, I had a bit of a hard time finding enough 'existing' users to fill in the survey of the app, and the fact that the timeframe for this was a bit too small, i find only this part is quite challenging. The fact that I was using the same app for another module helps alleviate the burden a lot.